Online Business Ideas

With so many products of the same kind being introduced in the market, how do you make yours get the customer’s attention? Sure advertising helps but that’s something every brand does. So how do you make the product you are selling stand-out among so many other products to make the customer notice it? And most importantly, compel them to turn into a consumer from a prospect.

Few tricks those have given more than expected result in the past:

1. Stephen Marks, the CEO of French Connection, the fashion chain in UK, wanted to make the company one of the most talked about brands. For this Marks didn’t really improve the fabric of their clothes or slash down the prices. All he did was to shorten the company’s name. And what was it? The French Connection, United Kingdom, got shrunk to F.C.U.K. Though controversial, the idea worked. And French Connection in its new form FCUK became a brand unto itself. Consequently, profits rose high.

Action Summary:

Stand-Out. Draw the customer’s attention by doing something completely different.

2. Scotiabank, now one of the leading investment banks, in 2006 employed a very simple yet catchy slogan – You’re Richer Than You think. Their slogan touched the emotional side of people. Scotiabank’s You’re Richer Than You Think became more than just a product tag line – it instilled hope, in customers, of a richer life.

Action Summary:

Show that you are concerned about your customer. And that your product can help them.

3. In 2002, when Dial Corporation introduced their Dial soap, it ran a hard-to-ignore TV commercial. The first screen of the Ad featured a dog licking toilet water. In the second screen, the owner of the Dog returns home and is lovingly licked by that Dog. And then Dial ran its slogan – You are Not As Clean As You Think, followed by a quick line Aren’t You Glad Use Dial? The Ad jolted viewers out of their unhygienic life. Consequently, Dial’s sales increased by a total of 5%.