Online Business Ideas

In today’s constantly changing business scenario, customer relationship management or CRM has assumed prime importance. CRM is not just a technology but rather a comprehensive, customer-centric approach to an organization’s philosophy of dealing with its customers. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization’s knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings, and by identifying the organization’s most profitable customers.

Zoho CRM offers customer relatoionship management functionality, procurement, inventory, and some accounting functions from the realm of ERP. The free version is limited to 3 users. It is a hosted SAAS solution. Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system. Zoho Enterprise aims to meet the needs of corporate customers with such features as organizational management (including hierarchical group definitions), role-based security on data access and information sharing, SSL transport, and broader interface customizations.