Low Cost Business Ideas

Archive for the ‘energy’ Category

Marketing Materials. Are your marketing materials up to date? I recommend you have 20-50 physical copies of your brochures & materials on hand. Keep these at work, in your car and in your work satchel. Have a soft copy available for quick email attachment.

Business Stationery. Have a fresh look at your business stationery. Better still, ask someone you respect for their honest feedback (not your mum or best friend) on how it looks. The Black & White business name in bold italicised Times New Roman font might have been OK 8 years ago when you started but does it cut it now? Spend some money on a graphic artist updating your business cards, letterhead and with compliments slips.
Email Signatures. Review your email communication. Are your email signatures consistent across the business? Is there some message or call to action at the bottom of your footer? Offer a subscription, report or news link at the bottom of your email footers.

What is your Message? What is the underlying message that you wish to communicate? Check that this matches the pain or solution that your target market seek. Don’t have motherhood statements about yourself opening all your marketing copy. Your target customer is interested in their needs and don’t read lines like “We are one of the leading providers of blah blah blah”. Try and constantly research what your customers want and need and talk to that.